The Digital Doctor's Blog
E-commerce remedies
And digital
Articles, analyses and insights. To understand, decide, act
I've Seen eCommerce Businesses Double Their Online Sales in a Year
How eCommerce businesses doubled their online sales in a year thanks to upsell and behavioral marketing techniques — provided you structure your offers with finesse.
Mirror, Mirror, Who Will Have the Fairest eCommerce Strategy in the Beauty Industry...?
According to October 2024 forecasts, eCommerce will account for nearly a quarter (24.5%) of beauty product sales in the United States by 2028.
An Overlooked Strategic Lever in eCommerce... Want to Know What It Is?
A Constructor study of 609 million searches reveals that users who use the search bar generate 44% of total revenue and convert 2.5 times more than passive visitors.
Digital River Files for Bankruptcy: An Earthquake in the eCommerce World
Over the course of my career, I've worked with Digital River three times. Founded in 1994, this platform became a giant of online payments. Its collapse is shaking the whole eCommerce ecosystem.
Mobile-Optimized eCommerce Sites See a 1.5x Higher Conversion Rate Than Desktop!
Mobile-optimized eCommerce sites see a conversion rate 1.5 times higher than desktop, reflecting the growing importance of m-commerce.
The New Kid on the AI Block: Should You Give Qwen a Try?
Alibaba just launched Qwen2.5-Max, an AI model positioning itself as a direct competitor to GPT-4 and Claude-3.5, with impressive performance and OpenAI compatibility.
Social Commerce in 2025: What If This Is THE Transformation That Changes Everything?
Today, consumers no longer need to browse complex websites. Their next purchase is a click away, right on TikTok, Instagram, or Pinterest. Social commerce is exploding in 2025.
The Empire Strikes Back! The Battle Over Artificial Intelligence Rages On...
OpenAI accuses DeepSeek of using distillation to replicate its models, while the Chinese company claims independence. The dispute highlights a growing geopolitical competition around AI.
So Since Everyone's Weighing In... Here's My Two Cents on DeepSeek!
The NASDAQ took a major hit following the announcement of DeepSeek, a Chinese language model that achieves performance on par with OpenAI while using dramatically fewer computing resources.
Tech of the Day! Perplexity Just Launched Its Own Autonomous Assistant (Android Only, It Seems)!
Perplexity just launched its own autonomous digital assistant on Android, capable not only of answering questions but of actually taking action on the user's behalf.
"Let's Put the Products Online and See If They Sell"
For a long time, eCommerce was treated as a side channel with no real strategy. A look at what actually separates an eCommerce strategy from a mere action plan — and why confusing the two costs you dearly.
Let's Talk About Lighthouse Today
Imagine a magic tool that examines your website like a digital doctor. Launched in February 2018, Lighthouse is the little genius that tells you, without sugarcoating it, exactly where your webpage falls short.
Augmented Reality (AR): When Virtual Try-On Boosts Sales by 94%, According to Shopify!
Retailers have reported conversion rates as high as 90% for augmented-reality-based transactions, with product returns down 25% and time spent on-site up 2.7x.
Social Commerce: Retail's New Goose That Lays Golden Eggs!
The social commerce market is expected to reach $1.2 trillion in 2025 according to ECDB, with 45% of potential customers in France already buying directly through social media.
Artificial Intelligence in E-Commerce: From Science Fiction to Commercial Reality!
86% of companies that implemented generative AI saw revenue increase by more than 6%. While some are still hesitating, your competitors are already automating customer service, recommendations, and inventory.
Forrester Unveils Its 2025 Predictions: No Surprise, AI Is Redrawing the Digital Landscape
Forrester reveals the major trends set to transform the digital sector in 2025, with artificial intelligence at the heart of the shift in business strategies and customer experience.
E-commerce: From Minitel to Voice Shopping, a Commercial Revolution Underway!
E-commerce has undergone a spectacular transformation since the 1970s. Born in the shadow of the earliest computer networks, this commercial revolution has established itself as a pillar of the global economy.
The Payment Revolution in E-commerce: Simplify to Sell More!
Simplifying the checkout process has become a major challenge for online retailers. It directly impacts conversion rates and customer satisfaction.
French E-tourism Is Booming!
France's e-tourism market reached €60 billion in 2023, a 15% increase over 2022. 79% of French travelers now plan their trips online.
Olympic Gold in E-commerce Logistics: Delivering Excellence When It Matters Most
As athletes push their limits at the Paris 2024 Olympics, another Olympic-sized challenge is unfolding behind the scenes: managing the logistics of a global event in the age of e-commerce.
The Art of Product Assortment in E-commerce: Are You Ready for Peak Season?
Key periods like back-to-school, Black Friday, the holiday season, and sales represent golden opportunities for online retailers. But are you ready to meet the demand?
Boost Your B2B E-commerce: 7 Tactics to Deploy
In today's digital landscape, a strong B2B e-commerce presence is no longer optional — it's essential. Here are 7 tactics to launch your B2B e-commerce footprint.
The Magic Formula of E-commerce: Traffic × Conversion Rate × Average Order Value
This fundamental equation helps you refocus on the basics of your online business: traffic × conversion rate × average order value = revenue.
Social Media as a Canvas for Innovation
A YouGov survey reveals that 50% of digital media professionals in the US believe social media offers the most significant potential for innovation over the next 12 months.