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Writer's pictureArnaud Guedj

🚀 Artificial Intelligence in E-Commerce: From Science Fiction to Commercial Reality!

The result: 86% of companies that implemented Generative Artificial Intelligence recorded a sales increase of more than 6%.



Let me share a groundbreaking reality: While some are still hesitating, your competitors are already automating their customer service, personalizing their product recommendations, and optimizing their inventory in real time.



This is how AI is changing online commerce:


24/7 customer service


  • AI chatbots answer most of the most common questions

  • 30% reduction in support costs

  • Customer satisfaction improved by 45%


Intelligent Personalization


  • +35% average conversion rate

  • The average shopping basket increased by 29%

  • Customer loyalty improved by 40%



💡 A concrete example?


Carrefour has implemented an AI recommendation system and 80% of the products presented to consumers on carrefour.fr are the result of a recommendation by the company. The link in the comments.



The most important points for success:

  • Start small, but start now

  • Train your teams in new tools

  • Measure before/after KPIs accurately

  • Do you prefer scalable solutions



⚡️ My expert advice after 25 years in the digital sector:

Stop asking yourself IF you should integrate AI and start asking HOW you will integrate it.

The real question is: Do you want to fall behind your competitors and struggle to catch up?



Concrete measures:

Start by identifying ONE time-consuming process in your business. AI can probably optimize it by at least 40%.



You are affected if:

  • Your company does not yet have an e-commerce presence

  • Your teams are overwhelmed with repetitive tasks

  • Do you want to optimize your performance?

  • Your digital transformation is underway

  • You want to grow your startup




Some links to go further:




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