A sobering number: Retail stores have reported conversion rates of up to 90% for augmented reality-based transactions. The opportunity is...

Here are the key points that will transform our industry: Impact on Marketing and Customer Relations - Investments in unifying loyalty...

E-commerce, a true phenomenon of our digital age, has undergone a spectacular metamorphosis since its first hesitant steps in the 1970s....

Simplifying the payment process has become an important issue for e-merchants. Why? Because it has a direct impact on conversion rates...

Dear e-commerce professionals, Did you know that by 2024, almost 70% of online purchases will be made via mobile? This trend continues to...

In the digital age, the customer experience is no longer limited to a single channel. Consumers are constantly navigating between...