🔥 Social Commerce: the new golden goose of retail!
Hold on to your keyboards: $1200 billion.
This is the global social commerce market forecast for 2025 according to the ECDB report (identical to Accenture's forecasts... who copied who?!). And according to Statista, $2.9 trillion by 2026!
And as you read these lines, according to Statista, 45% of your potential customers in France are already buying directly through social networks.
The numbers that will make you think (or spin your head, it depends!):
TikTok Shop: +600% growth expected in 2023 and +354% in 2024
Instagram Shopping: 70% of Active Users Shop on Instagram (And I Just Realized I'm One of Them!)
Pinterest: 85% of weekly Pinterest users have made a purchase based on a pin they saw from a brand.
success story:
Sézane , a French brand that started on the internet (a DNVB: Digital Native Vertical Brand), has used social networks very intelligently. Their secret? Authenticity and community engagement. Link in the comment.
💡 The 3 pillars of successful social commerce:
Authentic commitment
Stories behind the scenes
live shopping
UGC (User Generated Content)
The seamless shopping experience
Integrated Cash Register
Trying out Augmented Reality (AR) (which will be the topic of the next post)
one-click payment
The community strategy
brand ambassadors
social loyalty program
Viral content
How to start NOW:
For beginners:
Choose ONE platform (the one where your target is located)
Create native content
Test shopping formats
For advanced learners:
Integrate live shopping
Automate your campaigns
Develop your influencer program
⚡️ My expert advice after 25 years in the digital sector:
Social commerce is not an option, it is THE new way of selling. The real question is not "if" but "when" your competitors will overtake you.
Immediate action:
Review your current social presence and identify YOUR direct sales opportunities.
You are affected if:
Your company is looking for new sales channels
Your teams need innovation
They appeal to a young clientele
Your digital transformation is underway
Do you want to increase your sales?
Your traditional e-commerce is stagnating
As a reminder:
Social commerce is not just another channel, it is THE channel that is reinventing commerce.
To go further:
