📊 The data speaks for itself: search remains the undisputed champion of click-through rate!
According to the latest Skai report, in Q2 2024, global click-through rates (CTRs) for search reached 1.63%, i.e.:
• 2x more than social media (0.66%)
• 4x more than retail media (0.39%)
What is striking:
Consistency
These numbers have remained stable for a year, despite innovations such as the insights generated by #IA of #Google.
Growth
Search advertising spending in the U.S. is expected to grow 11.1% this year, reaching $124.59 billion.
The opportunity
For advertisers, now is the time to re-evaluate the distribution of your advertising budgets to maximize your ROI.
Question for you: How do you integrate this data into your digital marketing strategy?