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📊 The data speaks for itself: search remains the undisputed champion of click-through rate!

Writer's picture: Arnaud GuedjArnaud Guedj

According to the latest Skai report, in Q2 2024, global click-through rates (CTRs) for search reached 1.63%, i.e.:


• 2x more than social media (0.66%)

• 4x more than retail media (0.39%)



What is striking:

Consistency

These numbers have remained stable for a year, despite innovations such as the insights generated by #IA of #Google.


Growth

Search advertising spending in the U.S. is expected to grow 11.1% this year, reaching $124.59 billion.


The opportunity

For advertisers, now is the time to re-evaluate the distribution of your advertising budgets to maximize your ROI.


Question for you: How do you integrate this data into your digital marketing strategy?




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