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Writer's pictureArnaud Guedj

The Art of Product Assortment in E-commerce: Are You Ready for Key Periods? 🎯📦

Key periods such as the upcoming back-to-school season, Black Friday, the holiday season, sales, or even major sporting events like the Olympics, represent golden opportunities for e-commerce merchants. But are you ready to meet the demand?


Did you know that:

- 70% of consumers expect specific promotions during sales periods?

- Online sales can increase by 50% during the holiday season?


Therefore, having a perfectly adapted product assortment is essential.


Whether it's forecasting consumption trends or ensuring the availability of the most in-demand products, assortment management is crucial.


Here’s what we can learn from key periods:


🔢 **Trend Anticipation:** Analyze data from previous years to predict top-selling products.

🖇 **Global Coordination:** Ensure your supply chain is ready to meet the demand.

🤸‍♂️ **Flexibility and Adaptability:** Be prepared to quickly adjust your assortment based on actual sales.

🤖 **Technology and Innovation:** Use predictive analytics tools to optimize your inventory.


During this intense preparation period, let's not forget the logistics heroes who work tirelessly to ensure everything is ready on time. Their dedication is the key to our success.


Is your product assortment ready for key periods?


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