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Writer's pictureArnaud Guedj

French e-tourism is booming! 🚀

Back from vacation? Here's some information that might have slipped your attention between the Olympics, the dissolution of the National Assembly, and the summer break: French e-tourism is booming! 🚀



Some key figures to remember:


• The French e-tourism market reached 60 billion euros in 2023, a 15% growth compared to 2022.


• 79% of French travelers prepare their trip online.


• The turnover of online travel bookings in France is expected to reach nearly 12 million euros in 2024.


• 65% of French people booked and paid for their holidays online in 2023.


The share of smartphone bookings increased from 7% in 2010 to 67% in 2023.E-tourism is transforming the traveler's experience at every stage, from planning to booking, including on-site navigation (and of course the rise of #AI). Smartphones have become true travel companions, offering an increasingly integrated and simplified experience.


This spectacular growth demonstrates the growing importance of digital technology in the tourism sector, a key area for the French economy.


What about you, are you ready to travel again? Have you already planned your next vacation? 🏄‍♂️🌴 Happy back-to-work everyone!




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