Who it’s for
Entrepreneurs and e-commerce managers who want to optimize customer profitability, beyond simple acquisition cost.
How it works
You provide the tool delivers
↓ Data to provide
- 01Average order value
- 02Purchase frequency
- 03Customer lifespan
- 04Margin
- 05Customer acquisition cost (CAC)
« If the ratio is low, the tool identifies which lever to pull: retention, margin or acquisition cost. »