Back from vacation? Here's a story that may have slipped under your radar between the Olympics, the dissolution of the National Assembly, and the summer break: French e-tourism is booming!
A few key numbers to remember
- "France's e-tourism market reached €60 billion in 2023, a 15% increase over 2022."
- 79% of French travelers plan their trips online.
- Online travel booking revenue in France is expected to reach nearly €12 million in 2024.
- 65% of French people booked and paid for their vacation online in 2023.
- "The share of smartphone bookings rose from 7% in 2010 to 67% in 2023."
A transformation at every step
E-tourism is transforming the traveler's experience at every step, from planning to booking to getting around once there (and of course, the rise of AI). Smartphones have become true travel companions, offering an increasingly seamless and integrated experience.
This spectacular growth reflects the growing importance of digital in the tourism sector, a key pillar of the French economy.
So, are you ready to head off again? Have you already planned your next getaway?
Wishing you all a great start to the new season!
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